CSW Workshop: Build your Marketing Toolkit

Attendees of this presentation will learn:

·     ​What marketing really is (and isn't)
·     How marketing has changed in ways that benefit small businesses
·     The importance of setting goals and objectives for your marketing efforts
·     The 4 Pillars of Marketing Success - a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program

It's ok to start small, to start where you already are