Search Engine Optimization

Search Engine Optimization: How SEO can impact your business

    (8:30am - 12 noon)

This half day workshop is aimed at providing the attendees with a good understand of SEO and allow them to make the decision of how SEO will be managed in their businesses. Attendees will be shown:
•What SEO means
•Who the players are
•What the pros and cons are in doing it
•The 5 components of SEO
•Keywords
•On Page Optimization
•Off Site Optimization
•Reporting
•Conversion
•Useful resources
•Requirements to make SEO happen in your business

With all the talk about optimizing your web sites it's important you know exactly how it's done and what your involvement will be. Keywords are no longer the answer to web site design. Come find out the many other ways to get visibility to your web site and turn that visibility into sales!

"Analytics and Webmaster Tools"  (1:00pm - 4:00pm)

This half day workshop is designed as the follow-on to the "How SEO can impact your business" workshop. For those businesses who want to take on the efforts of SEO management, then this workshop will provide them specific working knowledge of:
•Google Analytics
•Webmaster Tools

These free tools will help you maximize your web presence and provide you with evidence your website is working for you. This is truly a hands on presentation so feel free to bring your laptops and try out some of the methods we suggest.